Hi, I’m Joel.
I build products at the intersection of design, engineering, and product.

In-house

Selected roles

  • 01CodegenFounding Designer & Design Lead · Acquired by ClickUp
  • 02The San Francisco StandardDirector of Product & Design
  • 03PalantirSoftware Engineer
  • 04CourseraProduct Designer
  • 05NextdoorProduct Designer
Full history on LinkedIn

Studio Flurry

Founder · Selected clients

  • 01Pasture Biosciences
  • 02Persona
  • 03UCSF
  • 04Brex
  • 05Grail
Visit Studio Flurry

Featured Work

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Case Study 01

Codegen

Founding designer and design lead for an agentic dev platform. Owned the product, the design system, the brand, and a half-million-dollar campaign — and built the team. Acquired by ClickUp.

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Case Study 02

The San Francisco Standard

Director of product & design and first employee. Built the brand, website, and editorial CMS for a new local newsroom — an award-winning redesign that scaled with a fast-growing readership.

View case study
Joel Aguero

About

I’m a product designer and frontend-minded builder with a track record of taking products from zero to one. My work lives where design, engineering, and product meet: I can set direction, hold a high craft bar, and ship the front end myself. I think in systems — the components, conventions, and workflows that let a team move quickly without losing quality. I’ve led design and frontend teams, and what I care about most is clarity: cutting through complexity to ship things that feel inevitable and that people genuinely love to use.

I’m the founder of Studio Flurry, my product-design studio, and along the way I’ve done in-house stints at Codegen, The San Francisco Standard, Palantir, Coursera, and Nextdoor.

Currently exploring leadership opportunities.